The Cost of Culture
How Soft Skills Drive Hard Business Results
By Jay Wolverton and Ashley Wolverton
Culture. The word elicits a sense of unease for many leaders, especially engineers. Perhaps it’s the amorphous nature of the concept, or maybe it’s knowing that culture is fundamental to organizational success — and feeling at a loss as to how to change it. But as a new generation of leaders prepares to take the helm and technological advances march forward at an unrelenting pace, getting culture right has never been more important. Because culture, be it good or bad, has a direct, and often significant, impact on the bottom line results of a firm.